Gliss Ice Cream
Gliss, combining good and bliss, is an ice cream company that prioritizes social justice. An original branding project centered around flavor-packed frozen treats used to fund social change throughout the world. The company creates innovative product lines that cater to the specific needs and wants of their valued consumers.
Roles
Brand Identity, Art Direction, Packaging Design, Social Media, Web Design
Tools
Adobe Illustrator, InDesign, XD, Figma,
Photoshop
Creative Process
The brand prides itself on values of bliss and good delivered to customers with every pint. The primary logo was developed through domain research, sketching, and creating endless iterations to design a mark perfectly embodying the brand’s values.
Packaging Design
The brand has its original product line and diverges into specialty lines to cater toward specific audiences. Save the Species is a collaboration campaign with WWF where Gliss sells specialty flavors directly funding wildlife conservation efforts. Gliss has also partnered with Planet Oat to create lactose free ice creams for consumers with specific health considerations.
Business System
This sophisticated and distinct set of business materials positions Gliss as an established corporation toward prospective clients, business partners, and consumers who interact with the company.
Social Media
The instagram page features new products, specialty campaigns, and educates audiences about social justice topics.
Social Media
The website prioritizes e-commerce and markets the brand’s special ice cream flavors towards consumers. At the same time, the blog and podcast educates viewers about social justice topics such as voting, critical race theory, and more.
