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Pull n Tear
Pull n Tear is a packaging design solution that targets accessibility by offering ease of use to consumers with arthritis. This project was a part of 48 hr repack, an annual design competition hosted by the Institute of Packaging Professionals. Our five person team placed second out of around sixty competitors from national and
international universities.
Roles
Brand Identity, Art Direction, Packaging Design, Motion Graphics
Tools
Adobe Illustrator, After Effects,
Photoshop
Packaging Design
As a graphic designer, I was in charge of designing the interior packaging and graphics for the exterior design. My partner and I developed a system that emphasizes cleanliness and promotes oral hygiene with accessible and easy to follow instructions on all panels of the packaging design.
Introductory Video
Our short film highlights our design system, special features, and accessibility of our new paperboard packaging that would help solve the issue of blister packaging, composed of plastic and cardboard backings, which is not sustainable and difficult to open without assistance.
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